The Fish Supper – feed friends while fundraising

Can you convince a vegan to host a “Fish Supper” to save lives at sea?

How can someone who’s never cooked throw a food-safe dinner party?

Is it possible to fundraise through food while social distancing & quarantining?

These are a handful of questions we ‘tackled’ (sorry) on this multi-collateral copy project, reviving a flagship annual fundraising event post-lockdown for the UK’s best-loved search and rescue charity.

We created print, digital and web assets in the brand’s simple, straight-up tone of voice – from site copy, food safety guides & social graphics to printable placemats & Zoom backgrounds – to drive consumers to become active ambassadors and fundraise for life-saving work within their communities.

And yes – it went swimmingly; to date, Fish Supper events have raised over £2 million (US$2.5 million)!