“Our Story” from daily dairy to Diwali dessert

Honour each grain

Food is rarely just about sustenance, and writing about cultural dishes can be a delicate dance.

That’s where we step up to the plate to support our client with campaign copyedits; be it recipes, YouTube copy or slogan taglines – we’ve localised it for the Danish-Swedish cooperative behind the UK’s largest butter brand.

Much like the global Big Mac index, Lurpak products are such a household name in Britain, they have become synonymous with being a marker of inflation!

We’ve carried their brand’s distinctive, award-winning tone of voice across English-speaking borders; from rewriting the company’s 100-year history, to translating seasonal celebratory dishes from North American chips to British crisps.