“Save Our Studio!” digital marketing for LDN’s first wellness centre
Who pays $100,000 for yoga?
Finding the answer was key for this campaign; without it, our client’s wellness studio chain would be closing, forever – like many UK businesses after the double-hit of lockdowns and Brexit.
Fortunately, WE raised over £100,000 (around $130k USD) in 12 days through organic social media, PR and email newsletter – all proudly penned and edited by the Writing Everywhere team.
Our client received donations from almost 900 individuals, and organic posts received over 500,000 impressions; ultimately keeping these historic yogi doors open for decades to come.
Not just words – with a boot-strapped budget, we even shot a campaign for paid and organic ads featuring our client’s in-house team… and a familiar face or two!
Client
The Life Centre
Year
2021-2022
Ads like this saw our client gain a 500% increase in impressions and an average 30% follower growth in under 12 months of social media management, with only one round of paid advertising.
Adaptability is key for start-ups and smaller clients at Writing Everywhere. During this campaign, WE didn’t just write – we strategised, designed and scheduled social media graphics, videos and even starred in a couple too!